Member-only story
Business and Awareness for Artists
Starting something new that’s both exciting and scary
Several years ago I tried to start a business. I thought it would be great to leverage several of my talents into a paycheck.
Off the Compass Solutions came into being. I got all excited about it, built the website, created some flyers, business cards, and worked on pricing schemes. In the process, I developed all the tools to run a business aimed at helping other small businesses.
Off the Compass Solutions would be there to set up your office infrastructure like phones and PCs; write your marketing materials; develop and write in-house training and informational materials; proofread and edit existing documents; assist with staff training; help the busy entrepreneur to pick up the rolling balls and best run with them.
It was an ambitious idea. And I sabotaged it almost immediately.
First, I didn’t market myself or the business well at all. I had some high-minded ideas for this but executed exactly none of them.
Second, I was trying to do too much. Read again above all the things Off the Compass Solutions could do. That’s a lot of different things, including working hardware, software, writing, editing, and doing market analysis I knew zero about.
