Developing and adjusting the artistic business model

Creatives who intend to make a living off their work need to consider developing and adjusting their approach — especially now.

Photo by MJ Blehart

The world we live in has changed. It was sudden and unexpected — but the end result of the pandemic is that the world is not what it was. Nor can it return to how it was.

What will it look like on the other side? I have no idea — and neither does anyone else. We have naught but guesses and speculation to go on. Why? For several reasons.

• We do not know how long social-distancing needs to be maintained
• Nobody knows if mask-wearing needs to be a more common practice
• The effect of reopening without adequate testing and contact tracing in place widens the uncertainty
• When there may be a vaccine or cure is a mystery
• Tons of other unknowns resulting from this

Every question comes with no set answer. That is producing a level of uncertainty that induces anxiety and fear. Uneven and lacking leadership doesn’t help.

What’s more, other issues are impacting the everyday. Black and minority lives being thrown away by police, business, and other authorities…