Publicity: An Important Element of Being an Authorpreneur

Marketing and publicity present their own challenges to the indie author.

Murray "MJ" Blehart
5 min readJun 11, 2024

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Woman reading a book at a register at a bookstore. Marketing and publicity challenges
Photo by Pj Accetturo on Unsplash

All my life, I’ve been a storyteller. Sometimes this has been all about the amazing life I’ve been fortunate to have and some of its more interesting adventures. Other times, it’s been all about my ongoing pursuit of self-awareness, mindfulness, positivity, and choosing to live this life on my terms.

Then there is fiction. Sci-fi and fantasy in books, movies, and TV have all captured my imagination. From Star Wars to Game of Thrones, Firefly to The Dragonriders of Pern, and tons of other properties from both well-known and indie authors, streaming services, and beyond, I love huge swaths of sci-fi, fantasy, and various subgenres within them.

I began to write my own sci-fi at age 9. In my 20s, I started my Source Chronicles fantasy series. Then I returned to my first love, sci-fi, as I began a full-time writing process. The Void Incursion series was started in September of 2015. Book 1 — Opening Gambit was published in May 2020. By the end of 2023, all 5 Void Incursion novels have been published, as well as the 4 novels of my Forgotten Fodder sci-fi series.

As of this writing, I have a total of 13 published sci-fi and fantasy novels for sale to the…

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Murray "MJ" Blehart

I explore mindfulness, positivity, philosophy, & conscious reality creation. I love to help & inspire. And I also write sci-fi/fantasy. http://www.mjblehart.com