Spending Money to Make Money
Spending money in the interest of making money is never comfortable.
I recently wrote about art and money, and my realization that I need to hire someone to do marketing because I am not very good at selling myself and my work.
This, of course, causes a walk outside of my comfort zone.
To increase my book sales, I need to hire someone to help with marketing. There are a lot of different options out there for this — and choosing the right one is always a challenge.
There are multiple points of focus I could use, too. Let’s face it — I write a LOT. And it is a broad range of material — from sci-fi/fantasy to nonfiction aimed at self-improvement, life lessons, mindfulness, and such — to other fiction and nonfiction ideas.
This is my passion. Words are my stock in trade. My brand is author — without any specifications as to what that means.
However — while part of this is selling my brand, that’s going to be too broad a focus.
Also — there are a LOT of places where improvements can be made to increase my visibility, sales, marketing efforts, and so forth.
I apologize for the forthcoming wild ride. Welcome to a sneak peek inside a sometimes-crazed mind.
