Member-only story
What Does the Ideal Member of my Target Audience Look Like?
Exploring the process of homing in on my target audience.
Realizing some of my limitations regarding marketing my brand — and taking a direction I’ve deeply desired to go for a while — I have a new coach.
As we work on building some new tools to help me expand my brand and drive this new direction, I get homework from her after each session.
This week’s homework asks a question I’ve only vaguely given much thought to. But it’s a question that might provide key insight into who I am working on selling to.
What does the ideal member of my target audience look like?
What I have been tasked with doing is to create an in-depth, detailed look at this person.
It occurred to me that this exercise might be good for others to consider when it comes to marketing and such. Though I am not going to get into the level of detail my coach is requiring here — the basics of this person are worth sharing.
But before I get into them — there is another overarching issue.
What’s the brand I am selling?
As part of last week’s homework, I was required to create a comprehensive diagram of all the work I do…
