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What Tired but True Marketing Tool Am I Making Poor Use of?
There is one marketing tool I am not using at all like I could/should be.
Most digital marketing focus is on social media.
Facebook, Twitter, Instagram, TikTok, LinkedIn, YouTube, and the like have the potential to reach ginormous audiences to spread your message, promote your work, and get you seen. They can be tremendously helpful on multiple levels.
Writers and other artists employ social media to do marketing. This can take many different forms, and there are endless resources available to discuss the pros and cons. Also, there are tons of how-to videos, blogs, and the like.
Need help with that? There are digital marketing companies all over the place that offer lots of options to get you seen. These cater to businesses of every size, shape, and configuration. Many are also small businesses. Employing one can be a great help to the up-and-coming writer, painter, artist, or entrepreneur.
I’ve utilized social media in various ways. Articles such as this, sharing the link to my Amazon author page and new books when I publish them, and the occasional haiku gets shared by me to multiple platforms.
