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When Selling My Books, Am I Actually Selling Myself?

To some degree — yes, Selling myself is part of the branding process.

Murray "MJ" Blehart
5 min readNov 9, 2021
The author and two of his titles.

I am in the process of completing the 4 thand final novel of the current story arc for my Forgotten Fodder sci-fi series.

I say current arc because I have plotted out another (4 more books) and have 1 or 2 more in my head. But the first series and first arc will be complete at month’s end.

I am striving to increase the sales of my books. Having a completed 4-novel arc, I believe, is going to help a lot with this.

But when it comes to selling any of my work — am I also selling myself?

The short answer is yes. And this is not a negative thing — it’s all about the brand.

What is my brand?

I am MJ Blehart, author of sci-fi and fantasy novels. My fantasy can be classified as young-adult sword and sorcery, as well as epic fantasy/high fantasy.

My sci-fi is both hard sci-fi and sci-fantasy. A little military sci-fi, aliens, clones, and other common tropes. But some of my stories also incorporate more fantastical elements.

Then there is Steampunk. Is it fantasy? Or is it sci-fi? I think it’s both — why not both? Mine blends these two…

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Murray "MJ" Blehart
Murray "MJ" Blehart

Written by Murray "MJ" Blehart

I explore mindfulness, positivity, philosophy, & conscious reality creation. I love to help & inspire. Also, I write sci-fi/fantasy. http://mjblehart.com

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