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Why Is Marketing My Art So Challenging?
I’ve done a lot of marketing, but marketing myself is difficult.
In case this hasn’t been made abundantly clear over the last few years, I’m an artist-specifically, an author. My main joy in creating art comes from creating sci-fi and fantasy worlds, books, and series.
Since 2020 I’ve published 10 novels. Two complete sci-fi series (Void Incursion and Forgotten Fodder), and my standalone fantasy/Steampunk novel Infamy Ascending. Currently, I’m planning my next sci-fi series, Savagespace, for publication this fall (2024). All three novels of the series are complete and will either be released before the end of the year or on a rolling basis of some sort into the early part of 2025.
For three years, I’ve been attending Farpoint, a con in MD, to take part in panel discussions, network with authors and readers, and generally do marketing. While good in many ways, it has not made a noticeable difference in my sales.
Before the end of 2023, I signed up to BookFunnel. This is a great site for authors to connect with other authors for book swaps, newsletter swaps, cross-promotional exchanges, and a place to offer free material for promotion/trade/and the like.
Despite all of this, marketing my art remains the largest and most daunting…
